Breathe new life into your webcasts with these simple strategies

Webcasts typically incorporate slides and an audio or video component. These tools can be used to present a range of information, including market updates, shareholder meetings and internal announcements. Although webcasts are usually reserved for simple presentation-style events, the power and potential of webcasting is far greater.

Capture audiences and breathe new life into your next webcast with these strategies…

Create a trailer
Trailers aren’t just for the movies. Get people talking about your event before it even happens by creating a short video that hints at what’s to come in the webcast. It’s a simple (and shareable) way to get your audience excited about the event and can help to increase registrations and attendance.

Offer another point of view
An organisation’s executives will usually present financial updates, details about strategy and the like, but think broadly about how other information can be shared and who can share it.

Short videos are an effective way to break up a lengthy presentation, and can easily be played in between slides.

If there has been a new internal HR initiative, create a video of staff members discussing the impact of the program. If your company is launching a new product or service, let the product development team introduce it via a pre-recorded video.

Draw on your archive
If the webcast includes an update on your organisation’s progress towards meeting particular targets, consider repackaging clips from an old webcast to create a short video recapping previous years’ goals. It’s an effective way to highlight the progress that has been made and a simple means of breaking up a lengthy presentation.

Go on location
Webcasts are typically recorded in office meeting rooms or hotel function spaces, but it doesn’t have to be this way, especially if the event will not have an in-room audience. Liven things up by filming in a trendy warehouse space or in another unusual venue. If there is an exciting location that’s tied to the work of your company, consider recording the webcast there. It’s amazing what a different location can do to the energy and mood of a presentation.

Start a conversation
Social media is great for promoting webcast registration and for sharing the on-demand webcast after the event, but it is also an ideal way to encourage discussion of the event as it unfolds. Share your company’s Twitter handle and an event hashtag at registration, and appoint a team member to live-tweet the event and engage with other viewers.

Alternatively, use webcast polling features to gauge reactions to company announcements.

Avoid death by PowerPoint
Nobody loves a lengthy slide presentation so limit your slide deck to the essential information. Get your design team to give your slide templates a makeover ahead of the event so the presentation looks as good as it possibly can.

Spread the word
Gone are the days when a webstream can only appear on a webcast platform. Apps, websites and social media can all take video streams so consider the other places you can share your event and grow your audience.

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