Our Services

Content Insights & Strategy

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CONTENT STRATEGY

Fast track content strategy development based on clients overall marketing strategy and approach

  • Discovery of client’s business and brand strategy
  • Agreement on campaign objectives and what success looks like
  • Audience definition and insights
  • Business Intelligence
  • Brand Blueprint development to guide content
  • Content themes & territories
  • Content Calendar and formats
  • Targeting (utilization of BRM GICS segmented database of professionals)
  • Distribution – optimisation of owned, earned, shared and paid channels
  • Content driven lead generation strategy
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GET IN TOUCH

Boardroom.Media
Suite 4, Level 17 227 Elizabeth Street
Sydney NSW 2000

Tel: +61 2 9339 6555
info@boardroom.media