Our Services
Content Insights & Strategy
- Discovery of client’s business and brand strategy
- Agreement on campaign objectives and what success looks like
- Audience definition and insights
- Business Intelligence
- Brand Blueprint development to guide content
- Content themes & territories
- Content Calendar and formats
- Targeting (utilization of BRM GICS segmented database of professionals)
- Distribution – optimisation of owned, earned, shared and paid channels
- Content driven lead generation strategy
