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Which 50 was founded in 2013 as a specialist news and information platform, focused on technology, digital ecosystems, new business models and thought leadership. The Which-50 intelligence unit is a professional research and insights service to support senior executives and brands to tell their stories through the power of content.
Which 50 has a business intelligence unit and research team that source insights that drive premium content creation.
This intelligence is shared with our corporate partners via membership subscriptions, which in turn fund the native content creation and distribution.
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WHICH-50: COMMERCIAL EDITORIAL PROJECT CASE STUDY
W50 interviewed a dozen C-suite executives both on and off the record and identified a range of issues holding Australian organisations back; from the lack of competitive tension to drive investments in technology, to a disregard for skills and capabilities, and a wider failure to develop a decision-making culture.
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