Webcasting is already being used by companies of all sizes to expand the reach and impact of key events, meetings and messages. For employees, investors and customers spread geographically, webcasting allows you to cost-effectively reach wider audiences with your message.
The success of a webcast partly rests on the promotion done prior to the event. Here is a list of just some of the things you can do to maximise the visibility of your webcast...
1. Notify the ASX
One of the best ways to increase knowledge and exposure of your webcast is to lodge an announcement with the ASX that includes the webcast link. Analysts and shareholders who monitor the ASX announcement feeds to access company news will see the announcement and webcast link, and will be able to pre-register for your webcast.
2. Utilise your email distribution list
Email is perhaps the most effective owned content distribution channel you have. Don’t hesitate to share your webcasts with your subscribers – what better way to make use of your list than to promote content that’s truly useful to your audience?
Promote the webcast in your organisation’s newsletter or send out a special webcast campaign just to encourage registration for the event.
3. Share and re-share on social media
Before, during and after your event, it is important to spread the word as much as possible, and social media can be a very effective way to increase your online exposure. Share and re-share your webcast URL on Facebook, LinkedIn, Twitter and your website or blog.
If members of your company’s leadership team regularly post about your organisation or industry, don’t be afraid to ask those colleagues to share the webcast too.
4. Interact with your audience during the live webcast
People want to speak their minds and weigh in on subjects they feel passionately about, so engaging your webcast viewers is a great way to start a conversation around the event.
Create a poll or quiz/survey to be completed during your webcast, and encourage viewers to ask questions via the webcast question box. Additionally, you can integrate a robust moderated chat forum through third-party solutions.
5. Don’t neglect post-event promo
Post-event marketing of your webcast shouldn’t be an afterthought, but rather a crucial part of your plan to promote the webcast. When the on-demand version of the webcast is available, consider sharing it:
On your organisation's website and social media profiles
With people who registered for the live webcast but didn’t end up watching the live event
With media contacts covering the event so that they can embed the link in their coverage or refer back to the recording to fact check their reporting