Tips for presenting on camera

A video interview can be daunting, especially if you’ve never been on camera before. Here are some tips to help you wow audiences on your debut…

1. Do you really need a script?
It can be comforting to prepare and then study a script of what you want to say on camera, but this can actually lead to more stress as you try to memorise it word-for-word, and if you haven’t completely absorbed it, your presentation can come across as a bit robotic.

Instead, we recommend writing down a list of points that you want to cover. This is easier to remember and if you do take notes into the interview you’ll be less tempted to look down and read from the page.

2. Dressing for the camera
A neat appearance is essential when appearing on camera. Make sure your hair is combed, your outfit ironed, etc. But there’s even more to it than that – certain fabrics and colours look better on camera than others. Read our article on dressing for the camera for more.

3. Ring, ring!
A phone call or message during the interview can interfere with the microphones and will distract you from what you were saying. Make sure you switch your phone to flight mode before the cameras start rolling.

4. Focus, focus, focus
Attention spans online are short so it’s critical that you keep your responses to the point. Focus your comments on the latest developments or the most interesting aspects of the topic, rather than spending valuable airtime discussing points that are already known to your audience.

5. Speak up!
Speak clearly and avoid mumbling – this is for the sake of both the audience and the microphones recording the audio.

Approach the interview like you would a conversation with the interviewer – vary your tone and don’t be afraid to get a bit animated! A speaker who is obviously passionate and enthusiastic about a topic always has a greater impact on their audience than someone who mumbles through the presentation in monotone.

6. Consider your body language
The basics are probably obvious: sit up straight, don’t sway, and if you’re sitting on a swivel chair, try to resist the temptation to turn from side to side! Gesturing with your hands can be a helpful way to emphasise a point, but be careful not to overdo it.

Avoid movements like jiggling your leg or tapping your fingers, even if this is out of the camera frame.

Most importantly, smile and try to relax!

7. Don’t freak out if you make a mistake
Easier said than done, but simply correct the error and carry on with the rest of your presentation. If it’s not a live broadcast, simply ask to do a re-take of the section where you made an error.

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